This booklet was inspired by the Graphic Designer Emily Oberman, who has worked at M&Co. and Pentagram, and even co-owned her own business for 17 years. She has created identities for dozens of clients including Saturday Night Live, The Tonight Show with Jimmy Fallon, Bike New York, 30 Rock, The Unbreakable Kimmy Schmidt, and more.
Mockup & Detail
For the cover, I used lenticular printing to create a holographic effect that imitated the kinetic movement of the SNL 40th Anniversay logo.
